There are several different roles a SEOprofessional in Sri Lanka should fulfill for businesses toachieve the targeted revenue growth from the investment made. Forthis purpose many tools and techniques will be implemented to bringabout changes that improve the overall online presence of thebusiness. Internet marketing is an area of growing importance nowneeds to be used to enhance the presence of the business and therebybuild its online reputation. The following are the key aspects whichneed to be focused on.
Social Mediaplatforms such as Facebook and Twitter
Blogs
Forums
Apart from having a thorough technical andpractical knowledgeof SEO platforms needed to be used in Sri Lanka, the professionalshould also be knowledgeable about how to used Internet marketingservices to promote the business. In this manner more search enginetraffic will be directed to the site increasing chances of havingmore successful conversions. Such strategies should also be designedto complement off-line marketing strategies to create a betterintegrated marketing approach. This should be carried out byevaluating possible online marketing solutions, analyzing the impactcreated by each and then applying the suitable strategies applicablefor the business under consideration.
Together with the search engine optimization comesSocial Media optimization or SMO which is also a key role of theprofessional. Using this technique it too will result in boostingbusiness through improved brand visibility. The professional shouldlook at how the business will be seen to consumers and developeffective marketing strategies to better improve the message beingconveyed. Similarly it focus should be paid on receivingrecommendations from others which will then impact more and moreconsumers to invest in the brand through the influence generated.
It is important to note that SMO does not merelymean creating as many links as possible in every online community.The professional should evaluate the different options available inthe market and then understand the most important channels for thebusiness. Existing account platforms should be optimized to generatemore traffic and websites need to be developed to feature aspectssuch as share buttons. Such networks can also be sued as means ofcontent distribution and promotion as well. Appropriate content forsuch platforms can be useful to create more meaningful content tokeep visitors engaged and capture their interests which will bereflected on how they perceive the brand.
Article ByGreg Stefaniak
Source :http://seo-sri-lanka.page.tl/How-A-Search-Engine-Optimization-Professional-In-Sri-Lanka-Can-Improve-Internet-Marketing-Strategies.htm